Promotional Effectiveness of an Advertisement Essay Example for Free

Promotional Effectiveness of an Advertisement Essay This paper will examine the effectiveness of an advertisement for Giorgio Armani’s fragrance for men found in Men’s Health magazine. Focusing on the specifics of the ad, analysis will be done to depict the ins and outs of how the advertisement is conveying its message to the reader. To understand how marketers exploit their products to the consumers, the dynamics of an ad can be studied. Assessing the advertisement on a few important characteristics such as how the product is differentiated from the competitors, is there a need for redesign to obtain a more universal appeal, or are there any triggers which might evoke some negative emotions towards the product. The ad is a full page, double sided ad in the magazine. This is one of many fragrance promotions which are found throughout the magazine. To assess the characteristics of the ad, a number of questions can be asked to depict if there is room from improvement to effectively relay the marketer’s promotion. Promotional Effectiveness of an Advertisement Assessing the characteristics of an advertisement can lead to an understanding of how marketers promote their products to the consumer in effective or not so effective ways. Thumbing through Men’s Health magazine there are numerous ads. In fact, there seems to be an ad on every other page screaming out at the reader. To differentiate their product from other competitors, marketers have the task of effectively appealing to a universal customer without sacrificing the effectiveness of the target segment. In some cases there is a glaring need for a possible redesign or some other way to improve the advertisement. The strategies used by marketers to promote the Giorgio Armani’s fragrance can be assessed through a number of questions focusing on the effectiveness of the advertisement. According to Mullins and Walker Jr. (2010), identifying and having a clear understanding of the target market is essential for the planning and implementation of an effective promotional program (p. 368). By asking whether or not the ad effectively communicates the products benefits is a basic start and exactly what marketers want to relay to the reader. The target market is men who are reading through Men’s Health who come across this ad to see a young, attractive looking man in black and white photo with the fragrance bottle in the corner. On the other side a clear, bright picture of a wave crashing with a bottle of the fragrance in front of the wave. The marketers want the reader to see the benefits of being in the elite class of young, sleek looking men who wear the Armani fragrance. Marketers push a message of distinguished men wear our product. The wave gives the reader a feeling of clean, cool, and refreshing emotions and benefits from wearing the fragrance. Marketers use these pictures to convey the message of the products benefits. For marketers, differentiating from the competition is an important factor in promoting a product. In a magazine specifically for men, marketers of all big name brands take out full page ads to promote their individual product. Mullins and Walker Jr. (2010), mention that print media is much different than broadcast media because the reader selects the advertisement they want to read and take as much time as they want to read it (p. 354). With the Armani ad, there is a simple shot of a young man starring at the camera and a bottle in the corner. The back side has a flip up part to sample the fragrance. Thumbing through the rest of the magazine there are nine other, full paged fragrance ads located in the front of the magazine and most have a flip up sample on the back. All of them have a young attractive man looking at the camera in some similar variations of the Armani ad. Of course the fragrances all have their unique smell and that is a matter of taste in the consumer’s mind, but esthetically, the ad is not different at all. Improvements to better their uniqueness and elite class could be made. The market segment targeted in the ad is based on the person who is most likely to pick up a Men’s Health magazine, men. This might mean young or old but typically a young man in his twenties, thirties, forties, and maybe fifties. Marketers for Armani already have an advantage in knowing who are most likely to be the readers of Men’s Health and can narrow down their strategies to direct them towards the appropriate market segment. The ad is basically designed to have a universal appeal without sacrificing its effectiveness at the targeted segment and there really is not enough visual or literate information on the advertisement to trigger any real negative emotions towards the product, however, there could be room for improvement in some marketing strategies to improve the advertisement. The advertisement for Armani’s fragrance is clearly based around the sample of the fragrance on the back side which serves as the hook to get men craving that smell. There is not much that a marketer can do if the consumer does not enjoy the smell of the fragrance. However, to differentiate the product from the competitors’ products, a possible change in the typical shot of a man starring into the camera could improve the advertisement by creating interest in the uniqueness of the ad. The ad is in black and white which is different than the rest, but a change in the esthetics of the ad might separate Armani from the completion. An article in the Journal of American Academy of Business (2011) describes the importance of evaluating the marketing strategy. Possible improvements can be made in the advertisement for Armani by evaluating how effective there ad is with selling their product. Selecting and placing more importance on the pricing strategy might improve the effectiveness of the ad. The company could run a bundle deal with the different sized bottles. If the market segment is men, an attractive woman might get readers to stop more often. Celebrities always seem to push products well so maybe an endorsement could help. In the end, setting a clear and measurable objective can only be effective if it is evaluated right. Marketing managers for Armani face strategic decisions about how they can create a need and want for their fragrance. In the medium of print, marketers can narrow down their targeted market to exploit their product further and analyze what gets readers to select their promotional advertisement to read. Communicating the benefits, differentiating the product form competitors, identifying the market segment targeted, and analyzing the appeal of the product are ways to analyze the effectiveness of the promotion and find room for improvement if any. The Armani advertisement conveys a clear benefit through the use of their product by appealing to a targeted segment, but could use improvements in differentiating their strategies from the competition.

Summer Reading :: essays research papers

Over the course of this summer I read four books. The books I read were Harry Potter and the Order of the Phoenix by J K Rowling, The Giver by Lois Lowry, Among the Hidden by Margaret Peterson Haddix, and Number the Stars by Lois Lowry again.  Ã‚  Ã‚  Ã‚  Ã‚  Harry Potter and the Order of the Phoenix by J K Rowling was the first book I read this summer and I really liked it. I decided to read the 5th Harry Potter book because I had it and I never really got a chance to read it. The book begins were it had left you of in the 4th book when Harry is just about to enter his 5th year at Hogwarts. He still lives with his aunt and uncle whom he hates because they are mean and evil to him. The letters from his friends are very dull and they have nothing to say, which confuses him and makes him furious. He is also mad because he’s still stuck with the Dursleys all summer long. The story goes with his adventures and challenges throughout his 5th year. The genre is fantasy complete wi th magic. I would recommend this book to anybody who likes the Harry Potter books. I would also recommend that if you have never read any of the previous books you start from the beginning. I can’t wait ‘till the next book comes out!   Ã‚  Ã‚  Ã‚  Ã‚  The next book I read was The Giver by Lois Lowry which I actually bought a couple years ago at a book fair. It sat on my shelf for two years then it was recommended to me again, so this time I read it. I ended up liking it so much I contacted the author via email and asked if she would ever consider selling the movie rights. She replied and said that the movie rights have been sold and there’s a movie in the making. The story is about a boy named Jonas living in the perfect utopia where there is no war, no crime, and no hate. The ceremony of twelve’s is very soon and that is the most important ceremony of all; it is when your assignment or job for life is decided. Little does Jonas know that he is about to receive the most important assignment of all. Shortly after the assignment is given he meets The Giver. This sci-fi book is one of the best books I’ve read and is also a Newberry Award winning book.

Organ Sales Will Save Lives

In the essay â€Å"Organ Sales Will Save Lives† by Joana Mackay, kidney failure is the main topic in this essay. Honestly, I did not really have an opinion on organ sales. It just knew a bit about it. However, after I read this essay, I felt like I completely agreed with her argument. She argues that the sale of human organs should be legal. As we learned, some key features in an argument include a clear and arguable position, necessary background information, and convincing evidence.In Mackay’s essay, at the very beginning of the essay, she clearly states her position, which is â€Å"Governments should not ban the sales of human organs; they should regulate it. † Throughout the entire essay she gives a lot of reasons about why she believe that the sale of human organs should be legal. Also, she pointed out that there is a black market where people can purchase and sell kidney by a very good deal. Meanwhile â€Å"there are over 60,000 people on the waiting list for kidneys, and it takes an average of 10 years for your waiting to end†, in black market, they don’t have to wait a line for ten years.This is very surprising. This evidence stood out the most for me because I did not know that people have to wait for 10 year to get a kidney. Furthermore, in the third world countries, they are willing to sell their kidney, which cost about $1000. Sadly, because they need money to by food and clothing for their family, so they are willing to do anything to get money even sale their kidney. It is so sad to know about this.

Kate Chopins Desirees Baby Essays - 1394 Words

Kate Chopins Desirees Baby This essay will focus on the short story by Kate Chopin and its use of symbols, setting and characters. Desiree’s baby was perhaps one of the best stories I’ve ever read. Analyzing it was not easy at all. Its use of symbols was very hard to comprehend. At first, it doesn’t make sense. But as you think critically, all the symbols, and setting and the characters in this literature plunge together in one amazing story. Literary Analysis on Kate Chopins Desirees Baby â€Å"Tell me what it means!† she cried despairingly.† It means,† he answered†¦show more content†¦The narrator states that the â€Å"Madame† believes the child to be essentially a gift; â€Å"that she was without child of the flesh† (Chopin, p. 189). Since she couldn’t carry a child of her own, finding a baby at her doorsteps was a blessing for her. During this period, some found it tolerable to leave a baby on the doorsteps of a family to provide a chance of a better life. Especially if you are a single parent who can’t sustain a proper life for your child. In the very beginning Desiree was left on a stone pillar at the Valmonde estate; it is also here that Armand Aubigny sees her and falls instantly in love with her. The stone pillar is a symbol of firm, forced male dominance in a patriarchal society. It is how men were of superior to anybody else. Desiree grew into a beautiful and gentle-hearted young woman and soon found a wealthy suitor asking for her hand. This young suitor was Armand Aubigny. He had known of Desiree’s past but was in love and did not care. Armand Aubigny’s character in this story was racist and despicable but the young bride was in love and looked past his faulty character. Early in the story the narrator describes the scenery of the plantation, LAbri, which was owned by the Aubigny and says, young Aubignys rule was a strict one, too, and under it his Negroes had forgotten how to be gay, as they had been during the old masters easy-going and indulgent lifetime (Chopin, p. 190). This shows Aubignys egotism and indifferenceShow MoreRelatedKate Chopins Desirees Baby Essay1112 Words   |  5 Pagesshort story Dà ©sirà ©e’s Baby, by Kate Chopin, surprise plays a very important role. Although the story has a surprise ending it can still have a second look with interest. While rereading the story I look for the detai ls, which foreshadow the ending, that were missed the first time reading the story. But when I started to look for hints of foreshadowing I found that Chopin is doing more than tell us a story about a couple. She is trying to convey a message to the reader. Dà ©sirà ©e’s Baby is like an intricateRead More Kate Chopins Desirees Baby - The Formalistic Approach Essay1129 Words   |  5 PagesThe Formalistic Approach to Desirees Baby  Ã‚      Kate Chopins narrative of Desirees Daughter created a sense of ambiguity among the reader until the last few sentences of the story.   However, the Formalistic Approach to Literature helps one to review the texts and notice countless relationships between the detailed components and conclusion of the story.   These elements draw clues and foreshadow the events that happen throughout the duration and climax of the narrative.   CloseRead More Kate Chopin’s Short Story Desiree’s Baby Essay example891 Words   |  4 PagesKate Chopin’s Short Story â€Å"Desiree’s Baby†   Ã‚  Ã‚  Ã‚  Ã‚  In Kate Chopin’s short story, â€Å"Desiree’s Baby†, she demonstrates how racism played a major part in people’s lives in the 1800’s. Kate Chopin is extremely successful in getting her readers to feel disturbed by the events in the story. Through words and images, the reader feels touched by the story, either by relating to it at some points or when confronted with things we frequently decide to ignore in the world: the evil some human beings are capableRead MoreSocietal Boundaries in Kate Chopins The Story of an Hour and Desirees Baby 1910 Words   |  8 PagesSocietal Boundaries in Kate Chopins The Story of an Hour and Desirees Baby As humans, we live our life within the boundaries of our belief systems and moral guidelines we were raised with. Kate Chopin’s â€Å"The Story of an Hour† and â€Å"Desiree’s Baby† tells the story of two women who live according to those societal boundaries. American author Kate Chopin (1850–1904) wrote about a hundred short stories and two novels in the 1890s. Most of her fictionRead MoreInferences Lead to Tragedy: Irony that Ruins in Kate Chopins Desirees Baby744 Words   |  3 Pages Kate Chopin utilizes irony in â€Å"Desiree’s Baby† to warn people of the dangers of racism and how it can victimize not only the hated race, but also the one who is racist. â€Å"Desiree’s Baby† is a tale about a young slave owner, Armand, with a well-respected name in Louisiana. He marries an adopted woman named Desiree and once they have their child, he notices that the baby has black features. He assumes that since he does not know his wife’s racial background that his wife must have some sort ofRead More Man’s Domination Over Woman in Kate Chopins Desirees Baby Essay767 Words   |  4 PagesMan’s Domination Over Woman in Desiree’s Baby Differences between people create conflicts between people.   This is especially true between men and women, since throughout history society has viewed women as subservient to men.   Kate Chopin’s feminist short story, Desiree’s Baby, illustrates man’s domination over woman.   Since Desiree meekly accepts being ruled by Armand, and Armand regards Desiree as his possession, the master/slave relationship that exists between Armand and Desiree is undeniableRead MoreEssay on Formalistic Analysis of Kate Chopins Desirees Baby946 Words   |  4 PagesFormalistic Analysis of Dà ©sirà ©e’s Baby  Ã‚   The short story â€Å"Dà ©sirà ©e’s Baby† is told by a third person omniscient point of view. The narrator, whose character or relationship to the story never receives any discussion, is a seemingly all-knowing observer of the situation. Although the narrator does not take sides towards issues that arise during the course of the text, her general view does shape the overall characterization of the white Southern society. The text exhibits interesting cluesRead MoreWomen Struggling with their Marriages in Kate Chopins The Story of an Hour and Desirees Baby1207 Words   |  5 PagesKate Chopin is an American author who wrote two novels and about a hundred short stories in the 1890s. Most of her fiction is set in Louisiana and most of her work focuses on the lives of intelligent women. Two widely known short stories that Chopin wrote are The Story of an Hour and Desiree’s Baby. Both stories are about women who have struggling relationships with their husbands. The Story of an Hour is about a woman, Mrs. Mallard, who suffers with a heart problem. Her husband’s friend, RichardsRead MoreThe Story Of An Hour By Kate Chopin1540 Words   |  7 PagesIn Kate Chopin’s â€Å"The Story of an Hour†, the main character, Mrs. Louise Mallard, is a woman with a heart problem that gets horrifying news that her husband has passed away in a train crash. When she starts thinking about her freedom, she gets excited; she is happy to start her new, free life. However, a few hours later her husband walks in the door and she finds out it was all a mistake. When she realizes her freedom is gone her heart stop and she then dies. In â€Å"Desiree’s Baby† Desiree is an orphanedRead More Social Role Play and the Search For Identity in Chopin’s Desiree’s Baby626 Words   |  3 PagesSocial Role Play and the Search For Identity in Chopin’s Desiree’s Baby When I think about women’s role in our society, especially nowadays, the first word that comes to my mind is ‘exhausted’. What I mean is that this subject is exhausted. There are so many literary and sociological interpretations of the physical and psychological female image that whatever I say or prove would be just another attempt to understand the ‘incomprehensible’. It’s not because I am a woman, or may be exactly